Rod Wheldrick, Financial Director

 
Rod joined K2 in 1991 as company accountant and in 1997 was appointed Finance and Commercial Director. He has over 30 years experience of financial management in a range of industries.
 
Rod has developed the accounting function of the business from its origins in outsourcing to a high level of sophistication, backed up by a professional team.
During his development within the business he as also been responsible for purchasing and estimating and played an active role in the development of the HR function.
 
Rod was recently appointed as Group Procurement Director for the dsicmm group and has been tasked with developing and implementing the overall procurement strategies and policies in order to make the process more effective and drive cost out from the business.
 
In his spare time Rod is a keen water skier .