K2 – Convergent thinking, delivering more effective business communication management for a Leading General Insurance group
Business problem
Deliver more relevant and targeted communication to customers to help a leading insurance group drive more business value through its’ direct communications programme.
K2 solution
A comprehensive business communication management approach, initially matching existing service standards and then moving to deliver significant added value by introducing data planning and insight and print and materials optimisation
Business benefit
Development of an integrated communication process reducing speed to market and production cost.
Backed by the introduction of event driven triggers to enable more effective targeting and more effective proposition development, resulting in a major improvement in customer response level.