K2 – Convergent thinking, delivering flexibility and personalisation for The Link
Business problem
Improve customer retention and mobile phone contract renewal rates.
K2 solution
Harness the power of digital technology and migrate communication to digital formats, enabling:
o The ability to personalise and vary product image and content
o High impact full colour solutions
o Delivery of fully personalised “one to one” communication
Supported by a new data insight strategy encompassing demographic and lifestyle profiling to further enhance targeting and planning.
Business benefit
A more effective retail approach to communication, with more relevant content and specific imagery driving improvement in response, and reducing time to market, backed up with reduced mailing and print costs.
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