K2 – Convergent thinking, creating a multi-channel experience for Cosifeet
Business problem
Create a more dynamic and individualised communication strategy to deliver more relevant content and maximise business opportunity.
K2 solution
An integrated campaign framework, based on:
o Personalisation and individualisation, via digital print technology
o Test formats to reduce reliance on seasonal catalogues
o Alternative approaches to fulfilment
o Personalised customer web spaces to enrich customer communication
o Database analysis to create a programme of event driven triggers
Business benefit
A more targeted and effective communication strategy delivering more innovative and dynamic communication and also reducing communication costs through smart approaches to fulfilment, print management and optimisation and more efficient planning of post.
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