K2 Direct is active in the mail order sector.
The market is increasingly complex and competitive, driven by new entrants and niche propositions. Managing more effective recruitment and reducing churn are key challenges.
K2 solutions centre on the provision of communication with enhanced personalisation and individualisation, through the use of digital print technology, enabling tailoring of proposition and message and ultimately the delivery of more relevant content.
Complemented by improved data management and segmentation solutions.