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K2 – Convergent thinking, developing a more holistic customer view and improved campaign performance for RBS
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K2 – Convergent thinking, enabling P&O to deliver a quality customer experience from day one
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K2 – Convergent thinking, improving customer satisfaction for Dixons Coverplan
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dsicmm Group acquires K2 to extend UK's biggest independent direct communications player
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Data analytics

K2 has extensive data analytics experience.

Our approach is collaborative and flexible dependent on our clients need.

When required K2 can take a lead role in developing data strategy and insight, or work in a supporting role when clients have in-house or consultancy partners in place.

Our objective is to ensure that we have the most comprehensive understanding of our client’s data, and then are able to leverage this insight and turn it into actionable thinking. To ensure that the most relevant and effective thinking is applied at every stage of the customer’s lifecycle.



Customer lifecycle management model
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