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dsicmm Group acquires K2 to extend UK's biggest independent direct communications player
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White space management

Digital asset management capability enables K2 to provide its’ clients with the ability to turn “dead space” in to a revenue generating asset.
 
Turning simple transactional communication in to promotional communication, with the ability to target relevant messages to defined customer groups.
 
White space strategies include cross and up sell promotions and third party activity, delivered at a fully individualised level.
 
Content can be outputted in full colour, enhancing brand image and customer experience, in a highly effective and cost efficient manner.