Increasingly rich and varied data sources give marketeers fantastic opportunity to enhance campaign strategy and performance.
K2 has developed a smart solution, which gives clients the ability to exploit rich data; we call our approach “event driven communication”.
The system works by identifying trigger points within a prospects activity, and then matches the “trigger” to a range of pre-prepared communication solutions.
The approach delivers more relevance and speed to market, and improved response often at reduced cost.
And frequently enables clients to free up more planning and development resource, rather than spending excessive time managing functional process.
K2 event driven solutions are in operation with RBS and Northern Rock.