Case Histories Title
K2 – Convergent thinking, creating an optimised communication management strategy for AA
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K2 – Convergent thinking, delivering more effective business communication management for a Leading General Insurance group
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K2 – Convergent thinking, developing a more holistic customer view and improved campaign performance for RBS
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K2 – Convergent thinking, improving customer satisfaction for Dixons Coverplan
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K2 – Convergent thinking, providing Provident with improved speed to market through reduced cycle time
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News Title
dsicmm Group acquires K2 to extend UK's biggest independent direct communications player
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Downloads Title
One Minute Pitch (Windows, 3.8MB).exe
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Business communication management

“Business communication management “ entails a fundamental review of a client’s communication approach, communication architecture and communication outputs.
 
Our objective is to identify and implement added value thinking that enables our clients to develop a more efficient business process, which will then deliver more effective data driven communication.
 
The resulting solutions are bespoke and totally fit for purpose.
 
To deliver, K2 deploys its’ full range of strategic planning services.
 
Project scope typically includes a full audit of data management strategy, the development of new applications and system architecture, and ultimately a more relevant channel strategy.
 
Business benefit delivered includes reduced production cost, improved speed to market, more sensitive data insight and segmentation and more efficient use of client resource.
 
Business communication management is a partnership solution, which lies at the heart of our relationships with RBS, AA and Lloyds TSB General Insurance.